Everyone is usually on board and excited when new intranet gets designed. With workshops underway, decisions are made, and exciting new features are being added to the list. To make sure this excitement translates into a successful launch, we've build a checklist so nothing important gets forgotten. Since we constantly refine our checklists over time, if you have tips that worked well for you, be sure to leave your comment and we'll add it here.
Content Authoring Checklist
In this phase, typically happening over 15-30 days in a medium sized organization, content authors step in to ensure all of their content is in right places. By this time, the intranet should be ready to go, no testing or fixes should be happening unless they are critical.
Pre-requisities
Content Authors for each area of the site are identified
Obviously, before any content can be authored, you need to know who the authors are
We've got a whole article on helping you identify Content Authors in step 5 of [7 Steps to Effectively Introduce Intranet]
Assign Content Author to the area they're responsible for
Determine schedule and timeline for the content authoring and migration
Permissions for Content Authors are set
Before your content authors can start creating pages and adding content, they need to have adequate permissions as designed during your planning sessions
Content Author training has been provided and materials available
Authors need to know how to work all the widgets they need
We like to provide videos along so that authors can always go back and clarify things they didn't catch
Written instructions can also be helpful but we find are used less if the system is designed well and videos are comprehensive
Draft content and sections created
Though some consider this optional, we're pretty strongly convinced that you can't supply Content Authors with a blank site and tell them to build pages. We like to include templates for sites and pages. From here it only takes minutes to get the writing started.
Remember, your Content Authors should not be experts in content management systems to create content for their business areas
Activities
Authors create content for each of the main areas and landing pages
These areas are highly visible so everything here needs to be crisp
Migrate content from legacy systems if applicable
This includes automatic migration and manual migration
If you're doing automatic migration, ensure each area is identified and responsible party assigned
Measure completion progress and velocity
Ensure you're on track with content activities by measuring your progress against the schedule
If you don't have the schedule for your content authoring activities, you are likely not going to launch on time or your site will be incomplete at the time of the launch.
Support Activities
Your IT support plays a huge role when it comes to successfully launching your intranet. Here are the key items on the checklist which ensure your users are well supported on day one:
Ensure the site has ability to capture users' feedback
Whether it's a form on a home page or support page, users need to be aware of how they can submit feedback, otherwise they will call or email helpdesk
Ensure you know how monitor user feedback
Some issues are urgent and some can indicate a big problem on a raise. Make sure you have a plan to monitor and action all the relevant feedback
Have a Help and Support strategy
This is crucial especially right during the launch, users need to know how to raise critical issues and get help, otherwise they will feel helpless and frustrated
Don't let your support strategy be an afterthought
Prepare to lock old content repositories as read only with links to redirect to new content areas
Book support resources for the week of launch
First few days of launch are the busiest so plan for that by booking extra time and overtime for your support staff
Project Management Activities
Here are activities for the executive leadership and the project manager:
Content area champions are identified
These are your peer support resources in various business areas to help with the change management aspect
Initial communication is sent to the rest of the organization
Don't solely rely on champions, make sure you clearly message the launch within the organization
Intranet naming contest
If you're considering a new name for your intranet, take advantage of the naming content few weeks before the launch
Plan for the launch day
Executive presentation with [where we are in the roadmap]
All staff training
Scavenger hunt
After the launch
[SUPPORT] Monitor feedback and have a triage plan for variously severity issues
[CONTENT AUTHORS] Maintain fresh content
[LEADERSHIP AND PM] Review Analytics (quantity and quality)
Measure the effectiveness of your intranet, more on ROI of your intranet
[EVERYONE] Iterate through tweaks
Hope this helps in with your next launch. Post your ideas and comments below.
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Yaroslav Pentsarskyy is the Director of Product at Origami. He's also 8 time Microsoft MVP, speaker at many local and worldwide tech events, and a published author of several SharePoint related books.
Intranet launch is an exciting time for everyone, but that success won’t happen on its own. Luckily there are things you can do. We have compiled 34 of the most creative launch ideas we have collected over years, so here they are!